We redesigned the investor relations website for Taser International to be more focused and navigable from it's predecessor.
The site as it stood bolstered more information and links than were necessary, with a header and footer aimed at consumer audiences, not investors. Some of our questions for stakeholders included: What are the top three things people do on the investor website? Is there any information that you feel is no longer relevant / does not belong on the website? What services do we offer that need to be found easily? Do we get contacted regularly? Does this large block of [contact] information need to be prominent on every page?